Yolo Communications has launched a new dedicated survey business, RWB – Research Without Barriers, which aims to provide straightforward research services for its clients with less fuss, fluff and unnecessary complications.
With a dedicated team, RWB will look to build its service on offering quick, clean and competitive research results, as well as providing niche, hard to reach and targeted audiences across the UK and internationally.
Clients have already commissioned ad hoc and tracking studies across a range of industry sectors, from FMCG to B2B, sports, healthcare, pharmaceutical, IT and public sector.
Yolo Communications MD Nik Harta said: “We decided to simplify and separate our research offering to help support our clients. While Yolo Comms will concentrate on further developing and leading the market in creating insight through social media data, RWB will be focused on delivering research to support communications and media coverage. Our role is to make our client’s jobs that little bit easier, allowing them to concentrate on what they do best.
“We’ve listened to what brands and agencies have told us they want from a research partner and have designed RWB to cater to their needs. Simplicity, timeliness, efficiency and cost-effective are key drivers but most of all is an honesty and a willingness to go the extra mile to help clients achieve their objectives. Who says there is no such thing as a win-win relationship?”
RWB services include online and telephone surveys, benchmarking, tracking and omnibus studies, focus groups and face-to-face interviews.